What began in 2018 as one of India's open-box electronics pioneers is today a full-line, multi-brand retail chain trusted by hundreds of thousands of homes across North India.
Amaflip was founded in 2018 on a simple insight: aspirational electronics were priced out of reach for most Indian households. By pioneering open-box retail — surplus and lightly-handled stock from the world's best brands, fully tested and warrantied — we made premium appliances genuinely affordable.
Formalised as Amaflip India Pvt. Ltd. in 2019, the business matured into a full-line, multi-brand chain spanning air conditioners, televisions, refrigerators and washing machines — all under the LIQO brand.
Sharper than the market, built on open-box DNA and buying scale.
Genuine, warrantied products from the world's leading brands.
A network that installs, supports and brings customers back.
To make aspirational electronics affordable and accessible to every Indian household.
To become India's leading national chain for consumer electronics.